Project 1 Identity


Mini posters and book jacket
Book spreads and cover
Tote bag and poster wall
Poster wall and brand standard spread
Instagram announcement video

The identity for Project 1: Crossed Lines referenced the existing visual language of construction and division of public space to create an aesthetic that reinforced the exhibition’s theme of belonging and questioning the lines that unite and divide a city. 

Creative Director
John O'Neill
Lead Designer
Ross Berens
Senior Designer
Jessica Meade
Senior Designer
Ryan Mitchell