In August 2024, Finland launched a world-first initiative on this scale: every ninth grader will receive ‘The ABC Book of Media Literacy’ designed to combat the rising tide of disinformation. Using the alphabet as a framework, this innovative tool equips young Finns with the critical skills needed to navigate today’s complex media landscape, especially as AI accelerates the spread of falsehoods.
Globally recognized for its excellence in education, Finland is once again setting a new benchmark. By empowering the next generation with the tools to think critically and act responsibly, Finland is not just safeguarding its youth but reinforcing the very foundations of democracy. News Media Finland (NMF), the organization behind the initiative, will ensure this vital resource reaches every school, fortifying the resilience of Finnish society.
- Illustrator, Designer, Animator
- Ville Salervo
- Agency
- United Imaginations
- Client
- News Media FInland
Project link
Judges Choice: Jessica Hische
