Classic Color: Print in Real Life

Normal
2023

Promotional poster for the Chicago commercial printer Classic Color. The poster features a cylindrical drum motif printed atop a reflective silver substrate, referencing the slick aluminum backing offset lithographic plates. This mirrored paper serves to interrupt and surprise the viewer's careful act of reading. Both graphically and materially, it points back toward the action of printing and also ahead toward the action of reading.

Poster, 18 by 24 inches.

Designer
Renata Graw
Designer
Lucas Reif
Printer
Classic Color
Documentation
Evan Jenkins