Polymode Studio commissioned a house typeface to represent their strong personal voice in print, books, web, and identity design projects. Based on the studio partners’ philosophy of the polymodal self, the typeface needed to adapt to a broad range of aesthetics and concepts without sacrificing its core identity. This variable typeface balances straightforward functionality with an exploration of LGBTQ+ identity through a unique “Realness” axis, on which the glyphs get progressively more expressive and harder to ignore.
- Designer
- Ben Kiel
- Designer
- Jesse Ragan
- Creative director
- Brian Johnson
- Creative director
- Silas Munro
- Design assistant
- Cem Eskinazi
- Specimen design
- Vanna Vu
- Motion design
- Edgar Casarin
Project link