The project aims to create a recognition to the ordinary stationary objects. The brand name is Duty. It celebrates devotion of silent performers in the office, on desk, at home, in a bag. These performers are quiet, transitory, and endlessly replaced. By emphasising the performance: being used, I created image based visual identity, capturing the highlight, hero moments of the objects. Typeface is Bookmania, the serif type harmonizes humble nuance of the identity.
- Songhee Jung
- Abbot Miller