Copperblock is a conceptual rebrand of a well-known sun care brand, Coppertone. The packaging delivers a particular flair for simplicity and directness. Minimalism becomes far more noticeable when everything else on the shelf is overly complicated. The yellow lines on the package depict the intensity of each SPF and the amount of sunlight entering our bodies
- Advisor
- Jennifer Cole Phillips
- Designer
- Richa Poddar
