Commonwealth Pier

One Design Company

Commonwealth Pier architecture and swag. The industrial aesthetic of the pier architecture inspired the identity system’s modular typographic identity.
Campus wayfinding
A custom, modular typeface is central to the brand system, inspired by the architecture of Boston’s Commonwealth Pier.
Custom modular typography can be used in an expressive manner when appropriate.
Construction barriers and banner signage brand Boston’s Seaport District during construction.

Boston’s landmark World Trade Center is in the process of being reborn as Commonwealth Pier, a new property owned by Pembroke in the heart of the city’s rapidly evolving Seaport District.

The location offers unprecedented access to the city’s waterfront—accessible from all areas of the city. It required a contemporary visual identity program that would celebrate the property, honor its legacy, and connect with audiences from across the region.

Taking formal cues from the building’s industrial origins as a railway shipping hub, the brand system’s bespoke modular typeface draws inspiration from the ornate trusses and columns unearthed during the renovation. The color palette exists in harmony with the tones of the Atlantic Ocean and the broader eastern seaboard.

Associate Creative Director
Kyle Meyer
Project Manager
Stacey Shintani
Account Director
Robyn Paprocki Woodford
Research Lead, Strategy
Alibaster McDonald
Brand Strategist, Copywriter
Bianca Smith
Director of Design and Strategy
David Sieren
Project link