Michelle Bowers

Social Media
Symposium Collateral

UMass BRUT is a collaborative advocacy group dedicated to celebrating Brutalist architectural heritage at both the University of Massachusetts Dartmouth and Amherst campuses through presenting socially progressive civic and educational programs.

The lettering and visual system reflect the duality of locations, as well as the monolithic rectilinear and iconic attributes of Brutalist structures.

Supporting Typeface: Frutiger, part of the UMass institutional brand standards

Design and Lettering
Michelle Bowers