Truth be Told, is a new tavern on the University of Chicago campus—blending old world English pub atmosphere with the sophistication and elegance of the Chicago‘s seminal academic institution. One Design led the branding effort, from positioning and naming through visual and verbal identity, experience design, and execution. Truth be told, nods to the rich editorial legacy of the University—a play on words intended to evoke curiosity and conversation. The identity’s visual language is a nod to editorial publications, newspapers, and textbooks—supporting the rich legacy of the school and the communal atmosphere of the restaurant.
- Stacey Donaldson
- Bianca Smith
- Stacey Shintani
- Nick Rissmeyer
- James Johnston
- David Sieren
- Amy Xu
