A comprehensive brand and communication strategy for North Carolina Sports Hall of Fame and Museum — celebrating extraordinary athletic achievement and leadership.
When tracing sports back to its very conception in human history, the motif of the arena is a phenomenon that transcends time, culture, and civilization. As a backdrop for the brand, the 'O' weaves through the extended visual system as a nod to the quintessential shape of competition.
- Creative Director
- Mike Daines
- Lead Designer
- Eli Domery
- Designer
- Orlando Porras
- Designer
- Grey Larson
- Designer
- Syd Gundersen
