One Design Company

Public signage
Flexe brand launch video
Packaging, fleet, and swag
Report covers
Brand guidelines

Flexe uses technology and networks to solve the most challenging omnichannel logistics problems for the world’s largest retailers. They are an industry disrupter and leader, operating at a scale and breadth of capabilities far beyond that of any competitor, yet many still thought of them as just “the on-demand warehousing people.”

One Design Company rebranded an industry innovator with a design system and website as flexible as the company’s own solutions.

The “x” in the custom wordmark represents two industries coming together; the intersection of logistics and technology.

Inspired by technical diagrams, the linework leveraged throughout the design system connotes unique pathways and intersections.

Creative Director
Becky Sanders
Project Manager
Andrea Miller
Senior Designer
Amy Xu
Research Lead, Strategy
Alibaster McDonald
Associate Creative Director, Content Strategy
Aimee Lehto Shewe
Nick Rissmeyer
Interactive Designer
John Bufalino
Kaitlyn Higgins
Chris Malven
Abigail Jackson
Director of Technology
Molly Wells
Project link