Emotional Gamut

Akshita Chandra
2021

Spreads from the thesis book that showcase each emotion in the visual system – love, surprise, and joy.
Spreads from the thesis book that showcase each emotion in the visual system – fear, sadness, anger, and disgust
Spreads from the thesis book – showcasing the different ways the visual system was applied in various mediums such as sculptures, typography, risograph.
Artworks showcasing the extension of the typographic system
Acrylic as a material afforded the same kind of transparency, overlay, and layeredness that was baked into the project and was a fitting extension

The pandemic reminded us that turmoil doesn't just affect our physical bodies but our emotional states too. Emotional Gamut recognizes and celebrates the complex interconnections of our emotional experiences and that they are not made up of emotional binaries but are much more nuanced. It presents visual analogies for the seven primary emotions, each having a palette of typography, colors, and unique shapes. The project comes together as a visual system that helps express how different emotions overlap and make our emotional experiences rich and layered using a variety of mediums. Employing the tools of graphic design to convey emotion the project turns intangible feelings into a tangible sign system.

Designer
Akshita Chandra
Faculty
Ellen Lupton
Faculty
Jennifer Cole Phillips
Faculty
Bobby Joe Smith III