Where the Wind Blows 4: Experiment

Leo Burnett Department of Design

Driven by frustration, boredom, ambition, and curiosity, we've crafted 100 pages of typographic experimentation. Each team member drew letterforms or even full alphabets across (before being edited down) hundreds of spreads This project had no specific agenda, no client offering feedback, and only had light peer critique. It was all for fun.

Where the Wind Blows, Issue 4: Experiment. A gift to ourselves to mark our first decade.

100 pages, offset printed, perfect bound, 5.5 × 8.5 inches, edition of 250

EVP Head of Design
Alisa Wolfson
SVP Design Director
Alex Fuller
VP Design Director
Kyle Poff
VP Corporate Design Director
Shereen Boury
Senior Designer
Jacob Etter
Senior Designer
Russ Eadie
Austin White
Wendy Robles
Michael Corey
Brooke Harrison
Project link