After 70 years, Type Director’s Club was due a brand refresh to reassert the organization’s position as an authority and focus on community, all while elevating its approachable eccentricities.
A key piece to the reimagined communication strategy, the new member welcome brochure offers a tangible token of gratitude—increasingly a rarity in our digital age. Unexpected type pairings and textures bring the TDC’s voice and values to life, offering moments of personal connection, as well as good old fashioned surprise and delight. Brazen storytelling, alongside clever and curious call-outs, affirm the TDC’s confident credo: Type Drives Culture.
- Design
- Nermin Moufti
- Design Director
- Will Miller
- Content / Strategy Director
- Kristin Lueke
- Research + Strategy
- Alibaster McDonald
- UX + Strategy
- Ariel Rudolph
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