Hotel St. Regis


Business System
Sales Folder
Geometric Monogram Pattern
Custom Room Number Typeface

Hotel Saint Regis Detroit was looking to refresh their brand to align with a massive restoration project and bring them back to their masterpiece landmark status. The challenge was to balance the 1930’s French Regency style of the hotel with a design that is authentically Detroit. We looked to vintage French sign typography and the geometric tilework of the neighboring Fisher building for reference. The result is an era-appropriate type mark and geometric monogram with a brand that exudes a sense of modern luxury at every touchpoint.

Creative Director
John O'Neill
Senior Designer
Jessica Meade
Senior Designer
Ryan Mitchell