When Carol H. Williams was a young creative at Leo Burnett, she wrote a script for Hungry Jack Biscuits titled, “ Uncle Henry”. The script was rejected and she was, in her words, “devastated… until a chance meeting changed everything.”
The two unique typographic treatments for each character amplify and complement Carol H. Williams’ narration through out the video. Each typeface frames the character’s tone, acting as an extension of the their experience in the moment of interaction.
It provides visual queues in relation to their state of emotion, while giving visual break and cadence from the animated illustrations.
- FCB Global CCO
- Susan Credle
- FCB Global Chief Communications Officer
- Brandon Cooke
- FCB Chicago CCO
- Liz Taylor
- EVP, Production
- Kerry Hill
- EVP, Head of Design
- Kevin Grady
- Illustrator, Direction & Animation
- So A Ryu
- Direction & Animation
- Brian Steckel
- Direction & Animation
- Michael McAfee
- Executive Producer
- Dan Delaney, Brian Braiker, Alfred Maskeroni, Judy Pollack, Max Sternlicht
- Sound Design & Mix
- Jason Ryan, Batsi Zesaguli
Project link
