By Warhol

Leo Burnett Department of Design

The 'By Warhol' campaign promotes the third and final stop of the highly anticipated retrospective, Andy Warhol—From A to B and Back Again. It contextualizes Warhol's colorful work with contrasting palettes, 70s-inspired typography, and a gridded layout structure.
Overall, the campaign works to give retrospective credit to Warhol by contextualizing his body of work through a contemporary lens. Product placement? Warhol did it. Selfies? Warhol took them. A fair amount of contemporary culture? By Warhol.

EVP Head of Design
Alisa Wolfson
VP Design Director
Kyle Poff
Austin White
Pete Lefebvre
Project link