The Gist of Reading

Anne Jordan and Mitch Goldstein
2018

Book cover for The Gist of Reading by Andrew Elfenbein. Published by Stanford University Press. 

There is a constant interplay between automatic and controlled processes in the brain during the act of reading. We wanted to make a book – the iconic symbol for reading – come alive, as if we were opening up the book and seeing the process of reading going on within the pages. We projected typography onto blank pages of a book and photographed the setup in our dark studio. The final book cover captures the feeling of reading bursting out of the pages.

Summary of the book:

What happens to books as they live in our long-term memory? Why do we find some books entertaining and others not? And how does literary influence work on writers in different ways? Grounded in the findings of empirical psychology, this book amends classic reader-response theory and attends to neglected aspects of reading that cannot be explained by traditional literary criticism.

Reading arises from a combination of two kinds of mental work: automatic and controlled processes. Automatic processes, such as the ability to see visual symbols as words, are the result of constant practice; controlled processes, such as predicting what might occur next in a story, arise from readers' conscious use of skills and background knowledge. When we read, automatic and controlled processes work together to create the "gist" of reading, the constant interplay between these two kinds of processes. Andrew Elfenbein not only explains how we read today, but also uses current knowledge about reading to consider readers of past centuries, arguing that understanding gist is central to interpreting the social, psychological, and political impact of literary works. The result is the first major revisionary account of reading practices in literary criticism since the 1970s.

Photographer, Designer
Anne Jordan
Photographer, Designer
Mitch Goldstein
Art Director
Rob Ehle
Client
Stanford University Press