I Watch Football to Watch Football

Afton Klein Group

A poster series designed as an investigation of our own relationship to competitive sports culture and the power of jargon as a validation strategy. Posters were exhibited in the Concatenation exhibition at the Tippetts Galleries at the Chase Fine Arts Center at the Caine College of the Arts. Collaboration between Mike Daines and Matt Ross.

Creative Director / Designer
Mike Daines
Creative Director / Designer
Matt Ross