Sprout Home


Sprout Home is a home and garden retailer offering modern floral and landscape design services. Normal developed an identity refresh for Sprout Home, including packaging and signage for their brick and mortar stores, keeping in mind the launch of their sister store Sprout Home Kitchen & Table. The result is a system that uses line to form geometric icons of home and table that work as a frame for more organic and flourishing shapes. The message is deceptively simple: Home is a place to sprout.

Art Director / Designer
Renata Graw
Alexa Viscius
Crystal Zapata