Aqualogue is a nonprofit dedicated to aquaponics education and research in Chicago. The identity system Normal developed for Aqualogue was marked by an ever-changing and permeable A, meant to represent not only the organization's dedication to education but also water itself, the main medium in which food grows within aquaponic systems. In addition to branding Aqualogue’s web presence, Normal also designed graphics, postcards, enamel pins, and tote bags used in their successfully funded Kickstarter campaign.

Alexa Viscius
Art Director
Renata Graw