The Living End: Painting and Other Technologies, 1970 - 2020

Museum of Contemporary Art Chicago
2025

MCA Chicago Campus Signage
Printed Marketing Materials
Exhibition Graphics
Reader
Tote Bag

The Living End: Painting and Other Technologies, 1970–2020 opened at the Museum of Contemporary Art Chicago on November 9, 2024, with a distinct graphic identity spanning out-of-home advertising, digital marketing, invitations, posters, an audio guide, exhibition graphics, a tote bag, and a reader inspired by the exhibition’s themes.

Surveying the evolution of painting over the last fifty years, the exhibition offers a fresh perspective on the medium and the artists reinventing it through emerging technologies. Referencing visuals shaped by technological evolution, the identity system integrates matte silver metallic, neon green from early CRT displays, pixel-like color blocks, and highlights, brackets, and glyphs that nod to HTML code.

The MCA’s in-house Creative Studio crafted a bold, disruptive identity while maintaining the MCA’s brand, ensuring visitors remain connected to the institution and its mission of championing revelatory art.

Director of Creative
Suraiya Nathani Hossain
Sr. Designer
Brian Hedrick
Sr. Production Designer
Katie Leonard
Creative Producer
Drew Colglazier
Manilow Senior Curator
Jamillah James
Assistant Curator
Jack Schneider
Director of Content Strategy
Kelsey Campbell-Dollaghan
Associate Director of Editorial
Tyler Laminack
Editor
Elijah Teitelbaum
Editor
Antonio Diaz Oliva
Associate Director of Rights and Images
Katie Levi
Rights and Images Coordinator
Gabrielle Banks
Director of Interpretation and In-Gallery Learning
Jeremy Kreusch
Director of Communications and Marketing
Abraham Ritchie
Associate Director of Marketing
Lindsay Starr
Communications and Marketing Manager
Saadia Yasmin Pervaiz
Project link