The Living End: Painting and Other Technologies, 1970–2020 opened at the Museum of Contemporary Art Chicago on November 9, 2024, with a distinct graphic identity spanning out-of-home advertising, digital marketing, invitations, posters, an audio guide, exhibition graphics, a tote bag, and a reader inspired by the exhibition’s themes.
Surveying the evolution of painting over the last fifty years, the exhibition offers a fresh perspective on the medium and the artists reinventing it through emerging technologies. Referencing visuals shaped by technological evolution, the identity system integrates matte silver metallic, neon green from early CRT displays, pixel-like color blocks, and highlights, brackets, and glyphs that nod to HTML code.
The MCA’s in-house Creative Studio crafted a bold, disruptive identity while maintaining the MCA’s brand, ensuring visitors remain connected to the institution and its mission of championing revelatory art.
- Director of Creative
- Suraiya Nathani Hossain
- Sr. Designer
- Brian Hedrick
- Sr. Production Designer
- Katie Leonard
- Creative Producer
- Drew Colglazier
- Manilow Senior Curator
- Jamillah James
- Assistant Curator
- Jack Schneider
- Director of Content Strategy
- Kelsey Campbell-Dollaghan
- Associate Director of Editorial
- Tyler Laminack
- Editor
- Elijah Teitelbaum
- Editor
- Antonio Diaz Oliva
- Associate Director of Rights and Images
- Katie Levi
- Rights and Images Coordinator
- Gabrielle Banks
- Director of Interpretation and In-Gallery Learning
- Jeremy Kreusch
- Director of Communications and Marketing
- Abraham Ritchie
- Associate Director of Marketing
- Lindsay Starr
- Communications and Marketing Manager
- Saadia Yasmin Pervaiz
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