We led a comprehensive rebrand of S2G Investments, guiding the firm as it evolved from a focus on food and agriculture innovation to a broader mission: advancing innovation and compounding impact across a wide range of global sectors.
The new logo honors the company’s origins—investing in seed-stage ventures and supporting them through growth—while signaling a broader narrative of increasing impact over time.
The typographic system is designed to meet a wide array of communication needs, from bold, impactful headlines to detailed financial data and beyond.
Departing from conventional climate-sector palettes, the new color system embraces warm, natural tones—eschewing the overuse of traditional greens and blues in favor of a richer, more distinctive visual language.
- David Sieren
- Ryan Paule
- Ian Koenig
- Kyle Meyer
- Brad Nowak
- Nora Dyer
- Will Moran
- Matt Soria
- Erick Morales
- Michael Mesker
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