Packaging design for Hopewell Brewing Company of Chicago.
These labels were created for Hopewell’s Limited Time Offerings (LTOs) — short-run beers that explore unique or more niche styles, often featuring distinctive ingredients and drawing from specific locations or eras of origin. Each design references the cultural and historical context of the beer while embracing the contemporary visual language that defines the Hopewell brand.
Our long-standing relationship with Hopewell has been essential to the depth and strength of the work created together. These selected LTO labels were developed as part of a larger effort: a complete redesign of Hopewell’s entire can label system. One of the primary goals of that system was to more clearly communicate beer type and name. The LTO series offered a space to explore, test, and refine the new visual standards. The result is a packaging system that is both expressive and functional — grounded in the brewery’s personality and designed to evolve with it.
- Mike Duesenberg
- Chris Mitchell
