We helped the commercial real estate design-build firm Al. Neyer become Merus with a celebrated rebrand, website, and brand launch strategy and campaign, winning over heritage-minded stakeholders, and successfully navigating change management inside and outside the company.
Over its 130 years in commercial real estate, Al. Neyer had evolved from a local, family-owned construction business into a national, employee-owned, vertically-integrated development company. But their name, brand, and website were stuck in the past. They needed a new identity and messaging that matched the progressive, multifaceted major player they had become in order to continue to attract the best talent, clients, and partners … all while honoring their 130 years of experience and brand equity.
Together, we developed a new brand positioning, visual and verbal identity, content strategy, website, and brand launch strategy and campaign to tell the right story and set their teams up for success in using and rolling out their new brand.
- Becky Luther
- David Sieren
- Aimee Lehto Schewe
- Mike McMillan
- Ryan Paule
- Kyle Meyer
- Bianca Smith
- Kristen Romaniszak
- Brad Nowak
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