The Tom Lange Family of Companies started out as a produce brokerage, growing to become industry legends with over 60 years of experience providing outstanding, full-circle customer service. Despite its proven history, reputation for quality, and long-standing industry relationships, the business was not immune to the challenges created by consolidation, a changing workforce, and other factors reshaping the industry.
We repositioned and rebranded the Tom Lange Family of Companies, gaining internal alignment to consolidate three companies under one umbrella—Lange. This new parent brand enables the different lines of business to work together more efficiently, expanding their customer base and building the future longevity of the company. Last but not least, we developed a launch campaign for internal and external audiences to build confidence in the new Lange, while staying true to their roots and history in the industry.
The N–G ligature in the logo symbolizes their relentless pursuit of the best path forward, honoring 60 years of legacy while embracing growth.
- Nora Dyer
- Ian Koenig
- David Gutierrez
- Hannah Cormier
- Melinda Benoit
- Abigail Jackson
- Molly Wells
- Osa Usuomon
