We crafted a dynamic brand system for Dash Bio, reflecting its tech-driven approach to clinical bioanalysis. The identity emphasizes speed and precision, aligning with Dash's mission to revolutionize drug development through automation & AI.
The Dash logo features a forward-leaning mark symbolizing rapid progress and innovation. It captures Dash's commitment to accelerating biotech advancements, embodying their pursuit of efficiency and transformative impact in clinical bioanalysis.
A custom dot matric typeface was developed, alluding to plotted data points as well as assay pipette trays found in lab spaces around the world.
- Stacey Donaldson
- James Johnston
- Kristen Romaniszak
- Will Moran
- Michael Mesker
- Nora Dyer
- Karly Hoffman
- Ryan Paule
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