We created an experimental generative display typeface for a stealth biotech company. Using Slussen from Blaze Type as a scaffold, we built a generative system that fills each letterform with branching patterns inspired by the biological mechanics neural growth and Charles Darwin’s Tree of Life.
No two instances are ever the same—each pattern is generated from a randomized set of variables that simulate an environment of competition. As the pattern grows, each branch and node competes for survival, engaging in a two-dimensional battle of the fittest to see which can persist the longest and form the most extended arc.
The result is a striking blend of organic behavior and structural rigidity—symbolic of the scientific precision at the core of the client’s innovation in biology.
- Kyle Meyer
- Chris Malven
- David Sieren
Project link
