Vaja: Inspiration and Design Process

Vaja is a sans-serif typeface. A translation of Vaja in Thai means ‘Speech’. The typeface is based on Gothic Sans but infused with Geometric Sans’s personality, providing a clean and contemporary feel. Vaja also adds the terminal cut which gives a unique personality to it. Vaja was created to mainly aim for the text to be easier to read in small sizes, especially in the Dictionary. Currently comes with 3 styles: Thin, Oblique, and Bold. Vaja focuses on pronunciation improvement for English learners, the IPA characters are added to represent speech sounds in written form to facilitate English learners to pronounce words accurately.

Chalermpol Jittagasem
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