Up In The Air Gonggi Typography

Jae Young Kim
2023

'Up In The Air Gonggi Typography' Design Presentation Booklet Spreads
'Up In The Air Gonggi Typography' Design Methodology and Characters
'Up In The Air Gonggi Typography' Design Posters Series
'Up In The Air Gonggi Typography' Design Presentation Booklet Photoshoot
'Up In The Air Gonggi Typography' Characters Making Video

The project 'Up In The Air Gonggi Typography' focused on understanding how a visual language created from markings could evoke my cultural background and childhood memories. My childhood in Seoul, Korea, is one of my most cherished memories. One of my favorite recess games was Gonggi. This traditional Korean children's game has a simple rule: throw five stones to the ground, then sequentially throw one into the air, and catch one while grabbing another on the ground. These steps repeat, adding more complexity each time. The way the player throws the stones into the ground, and their particular random arrangements sparked a thought that the remains of the player's gameplay could become a typography project related to my childhood memories. After connecting each set of markings from Gonggi's play, a bilingual typeface built entirely from randomly generated markings was used to narrate the story of my early times in Korea in my native language.

Designer
Jae Young Kim