Confronting Design

One Design Company

In collaboration with the Graphic Design Club of Chicago, One Design crafted a brand identity for Confronting Design, a series of workshops, panel discussions, forums, and debates focused on pressing issues facing the field of design. The first sold-out event took place in April of 2023, focused on Artificial Intelligence and its impact on design.

The design system is a typographic manifestation of dialogue and the point counterpoint dynamic of debate. An ever-evolving, dynamic design language, the system is built on a constantly shifting visual power dynamic between the words in the series’ title to communicate the energy – and potential volatility – of the topics at hand.

David Sieren
Kyle Meyer