2022 Gangwon Design Festa (Gdf) BI

©DAEKI and JUN
2023

Flexible Identity (BI) Promotion Posters
Flexible Identity (BI)
Flexible Identity (BI) Promotion Video l Photo: Jinsol Kim
Flexible Identity (BI) Promotion Video l Photo: Jinsol Kim
Flexible Identity (BI) Welcome Kit l Photo: Jinsol Kim

2022 Gdf Ready! Set! Start!

The 2022 Gangwon Design Festa (Gdf) is an exhibition and event showcasing design project achievements conducted by the Gangwon Institute of Design Promotion (GIDP) over the past three years (2019-2022) to strengthen the competitiveness of regional industrial design in Gangwon State.

During the 2022 Gdf period, initiatives such as the 'Reinforcement of state design capacity through education,' 'Reinforcement of SME product competitiveness through design development support,' 'Exhibition for citizens' design culture enjoyment,' 'Design culture diffusion through design awards,' and various achievements were presented to revitalize the design industry in the province. This included the establishment of design networking between industry, academia, and research. For the past three years since its establishment in 2019, GIDP has prepared through various design tasks ('Ready') and laid a stepping stone for leading Gangwon design ('Set'). Now, to greet Gangwon Special Self-Governing State and make a special start ('Start!'), the 2022 Gdf was held.

*GIDP is a government design institution established for Gangwon State.

Design Items 1) BI Design, 2) Basic System, 3) Application System: Slogan Design, Emblems, Invitation Card Envelope, Invitation Card, Shopping Bags, Vinyl Bags, Certificate Case, Certification, Big Banners, Small Banner, Web Banners, Streetlamp Banner, X Banners, Posters, T-shirts, Caps, Key Rings, Tumblers, Notes, Publication Cover, Standard Towels, Slogan Towels, Mugs, Coasters, Umbrella, Envelope, etc. 4) Welcome Kit Design: Tote Bags, Welcome Kit Box, Welcome Paper, Diary, Grip Talk, Pens, Memo Cube, Stickers, 5) Identity Design Guidelines, 6) Promotion Videos

Design Period August 2022 to December 2022 (Project for 5 months)

BI Design Creative Director: Daeki Shim, HyoJun Shim / Designer: Daeki Shim, HyoJun Shim

Application, Welcome Kit, Identity Design Guidelines & Promotion Videos Design Creative Director: Daeki Shim, HyoJun Shim / Designer: Daeki Shim, HyoJun Shim / Assistant Designer: Hyunjin Cho(Intern for 7 weeks), Hangyeol Park(Intern for 2 weeks)

Client: Gangwon State Office Governor Jintae Kim / Gangwon Institute of Design Promotion(GIDP) President: Insook Choi / Team Manager: Kyoungcheol Shin, Yongsun Choi / Manager: Mikyung Lee, Aeri Jang, Yeongshin Seong / Assistant Manager: Kyuseong Shim

Design by
ⓒDAEKI and JUN studio
Project link