Inspired by nature, perfected by science to enhance human health.
Double Rainbow’s vision is to harness 500 million years of natural evolution to uncover, through bioengineering, the keys to improve the quality of human health while ensuring our planet’s sustainability.
Our brand identity—a simple, elegant mix of clever typography, photography, and color—balances a deep reverence for the natural world, with the precision and focus of modern technology and bioscience.
The elegantly refined wordmark counterbalances the mystic qualities of the name “Double Rainbow,” while the color palette symbolizes the act of mimicking the compounds in nature that heal. Blurred imagery of the natural world—plants, bacteria, and fungi—further alludes to the act of chemical translation made possible by the company’s innovations in bioengineering.
- Director of Design and Strategy
- David Sieren
- Account Strategist
- James Johnston
- Brand Strategist
- Liz Olson
- Associate Creative Director
- Kyle Meyer
- Associate Creative Director
- Stacey Donaldson
- Associate Creative Director, Interactive
- Mike McMillan
- Senior Content Strategist
- Melinda Benoit
- Project Manager
- Lauren Orlofsky
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