Global Product Committee: Mumbai

Leo Burnett Department of Design

Our agency has a long and storied tradition called Global Product Committee (GPC). GPC brings together a gathering of creatives to review and discuss our agency product, and see how it measures up against our HumanKind scale, a measurement tool that allows us to put some definition around how we talk about work and judge its success. A way to codify our agency’s creative product, from anywhere in the world. Hundreds of campaigns, viewed piece by piece, each one scored 1–10.

The February 2020 GPC happened in Mumbai, India. We created a suite of materials that our Global CCO gifted to the judges from the Chicago office. It included a set of Mumbai travel postcards, a letterpress-printed personal notecard, a symbolic 10 of hearts and a laptop sticker—all wrapped up in a brown Kraft envelope stamped with a passport stamp.

Global Chief Creative Officer
Liz Taylor
EVP Head of Design
Alisa Wolfson
Austin White
Donna Varichak
VP Creative Operations
Emalie Wieland