Superbia

The Design Group
2020

Superbia is a new financial marketplace for the LGBTQ+ community with a mission to eradicate discrimination and accelerate equality. The branding system we created reflects the vibrancy of this community, as well as the pride held by every member. Dynamic colors, bold type, and tech focused branding helped create unique and memorable equity for this fledgling credit union.

VP, Design Director
Michele Morales
Designer
Jack Fleming
Assoc. Designer
David Ungs