Company — 335 Madison Wayfinding

Isometric Studio

In collaboration with SHoP Architects and Milstein Properties, we designed the brand identity, building-wide signage, wayfinding, and environmental graphics for Company, a new 350,000 square foot vertical innovation campus that includes coworking, hospitality, and retail applications. Located at 335 Madison Avenue in Midtown Manhattan and connected to the iconic Grand Central Station, the campus is designed with multiple amenity and public spaces to create a welcoming hub. Featuring a custom typeface, the design imagines the workplace of the 21st century, referring to the building’s history as the Biltmore Hotel and the Bank of America Plaza, while creating a vocabulary that feels dignified and contemporary.

Waqas Jawaid
Andy Chen
Design Director
Eleni Agapis
Graphic Designer
Hannah Meng
Graphic Designer
James Tsang
Architectural Designer
Daedalus Li
Graphic Designer
Janina Engel
Type Consultant
Matthieu Cortat
Project link