Located in Jasper Indiana, a region known as America’s other furniture capital, Versteel is part of a historic community of furniture makers. Inspired by Versteel’s 40 years of furniture manufacturing, we designed a comprehensive identity system that expresses a spirit of machined, well-built, and limitless potential.
In conjunction with the Versteel visual identity system, we designed a photographic point-of-view, two catalogs, their Merchandise Mart showroom, a custom typeface, and engineered the partnership between Versteel and the internationally acclaimed, Indiana-resident, designer Jonathan Nesci.
- Image Direction
- Rick Valicenti
- Graphic Design, Type Design
- Nick Adam
- Production, Styling
- Anna Mort
- 3D Rendering
- Zach Minnich
- Photography
- Jonathan Allen
