The Dark Room

One Design Company

Embossed menu details
The “calling card” for the restaurant—a poem enticing guests to search out its location within the hotel
Matches; coasters
Very rarely is the restaurant’s full name revealed visually…

The Dark Room—a romantic steakhouse hidden behind a moving bookcase within a hotel—leveraged a mysterious typographic identity alongside a cryptic brand voice to entice guests to explore and discover.

Design Director
David Sieren
Bianca Smith
Senior Designer
Stacey Donaldson
Project Manager
James Johnston