AIGA Louisville Design Week Circular

Zimmer-Design Inc.

For the Louisville chapter of AIGA’s 2019 Design Week, we explored the theme of “Always Open,” which references the desire to pursue design that is inclusive, inquisitive, and experimental. Drawing from this idea, we designed a multi-panel, bodega-style “grocery” circular that unfolds into a large-format, two-sided poster. Printed in black ink on four pastel-colored paper stocks and featuring original photos, illustrations, and typography, the circular made an appearance as a giveaway for all attendees. Injecting humor into the piece was an approachable way to encourage dialogue and curiosity on being open, a topic that is often overlooked in the design community.

Design Firm
AIGA Louisville
Nathan Weaver
Nathan Weaver
Creative Director
Jim Zimmer
Design Director
Jessica Zimmer
Associate Creative Director
Nathan Weaver