We were invited to participate in the UICA’s Color of the Year, a group exhibition of original art works each utilizing the 2018 PANTONE® Color of the Year, 18-3838 Ultra Violet, as a major component of execution or as a point of departure. We learned that the molecules in fluorescent ink glow brightly when exposed to ultraviolet light, and we found that this reaction is most beautiful and striking when working with ultraviolet’s chromatic opposite—yellow. The poster's typography was hand lettered with a standard office highlighter on French yellow paper. When the viewer shined an ultraviolet flashlight on the poster, the words could be easily read.
Things easily go unnoticed until a light shines on them, and as soon as the spotlight is taken away they again recede into the background. It is only with continuous illumination that we can face the challenge of change, as Martin Luther King Jr. so eloquently expressed 50 years ago.
- John O'Neill