Design Thinking Academy

Conduit
2018

DTA Mug
DTA Lapel Pin
DTA Poster
DTA Typeface

The Design Thinking Academy (DTA) is an interdisciplinary program at Grand Valley State University whose mission is to prepare students as innovative thinkers and problem solvers. The identity emphasizes the “spaces between” with a mark defined by negative space and a flexible custom typeface.

Creative Director
John O'Neill
Designer
Ross Berens