Since introducing a new brand identity for Atlantic Theater Company in 2015, Pentagram has worked with Atlantic to refresh the identity with a new color palette each season. In this season's campaign, a black and white color palette is activated by a vibrant gradient from pink to yellow, boldly announcing the influential performing arts group, along with a mix of found imagery, montages and photo illustrations. The brochure announces upcoming productions, kids programming, and educational opportunities at Atlantic, while further extending its eye-catching identity.
- Partner in charge
- Paula Scher
- Designer
- Rory Simms
- Designer
- Emily Atwood
Project link
