Wisconsin Cheese "Enticement" Campaign

Holly Dickens Design
2017

Hand-lettering for Wisconsin Cheese ENTICEMENT ad campaign: "Tall, Golden and Delicious"
Hand-lettering for Wisconsin Cheese ENTICEMENT ad campaign: "Hearty Appetite"
Hand-lettering for Wisconsin Cheese ENTICEMENT ad campaign: "Flavorful"
Hand-lettering for Wisconsin Cheese ENTICEMENT ad campaign: "Better Foodie"

The Wisconsin Cheese campaign is still going strong after several years of inviting readers to discover the delicious qualities of the cheese. Each ad features a headline as carefully hand-crafted as the cheese itself, married with enticing language, clean design and striking photography.

The lettering takes a nod from antique calligraphy to play up the idea of master craftsmanship. Scuptural food styling shot at a heroic angle shows the cheese at its best, a bold contrast to the elegant curls of the hand lettering. 

ECD ( Executive Creative Director)
Mike Kriefski
Creative Director
John Krull
Copywriter
John Krull
Hand-lettering Artist
Holly Dickens
Photographer
Ashton Worthington
Digital Retoucher
Chad Bollenbach
Ad Agency
Shine United
Stylist
Nir Adar
Client
Wisconsin Milk Marketing Board