Identity for The 9 Exhibition

Praree Kittidumkerng
2017

Ideation
Ideation
Poster
Poster with 2 colorways
Signage and Installation
Signage and Installation
Website
Website

"In numerology and mythology, 9 represents completeness, yet its strength is built on whole individual units and its scale is infinite. For the nine graduating designers, the 2016 MFA Design exhibition is both a culmination and the start of a new phase of practice."

The Myth of The 9
- The 9 is a class of 2016; 2 + 0 + 1 + 6 = 9   
- The 9 is 1 ID, 3 GDs, and 5 IxDs.
- The 9 is 1 Thai, 1 Israeli, 3 Americans and 4 Chinese.
- The 9 is 1 dude and 8 ladies.
- The 9 is 11 - 2 members. 
- The 9 is Kelly Sun + Yuan Guo + Ying Liang + Xiafang Mei + Maya Kremein + Leah Meyerholtz + Ryan Mcswain + Phumelele Mthimunye + Praree Kittidumkerng - (Jiho Jung + Bharath Haridas).
 
Visual Concept
As most of the graphic designer knows the grid system is intended to be a guideline for a perfect composition. The first idea for this project was to create a grid system that divided number 9 into nine equal pieces which also inspired by the rule of thirds. Moving each part beyond the basic composition on the grid to represent nine characters of the 9 graduate designers. Each individual units collaborate and this process becomes The 9 Identity. This project shows how 2D expands into 3D by the installation and how 2D moves to IXD by the website.

Designer
Praree Kittidumkerng
Project link