Girls Garage, a unique building and design camp for girls ages 9-13, approached Firebelly in need of a robust identity system as unapologetically confident and curious as the young campers it serves.
The organization, formerly known as Camp H, had already secured the new name, a raw new space and a sizeable community of fearless builders. Our task: ensuring that every aspect of the visual identity, every piece of collateral, and every word reflected their spirit and skill.
We began by creating a custom typeface—a key distinguishing element aptly named "GG Mono." Featuring both rounded and chiseled corners, the monospace font references Wim Crouwel's work while emphasizing hand-made qualities through industrial, stenciled letterforms. The resulting alphabet reflects the "made-ness" of student work and imparts a sense of continuous evolution.
Pushing beyond traditional STEM and feminine aesthetics, the Girls Garage system balances playful geometry and vivid hues with heroic portraiture and hand-drawn, textured accents for an overall look and feel that vibrates with youthful exuberance and serious strength.
- Designer
- Tom Tian
- Design Director
- Will Miller
- Web Developer
- Matt Soria
- UX Strategst
- Alibaster McDonald
- Content Strategist + Copywriter
- Kristin Lueke
Project link
