Connective Tissue

Sean Adams Design
2016

A book documenting the process to create a new message strategy, visual system, social media platform, web presence, film, and events for the Arthritis Foundation. One typeface, Akzidenz Grotesk throughout on a grid based on the golden section. This rigor is interrupted with blocks of color pulled from the visual system to represent the acceptance of imperfection.

Sean Adams
Project link