Otherwise Incorporated

Chicago, IL

Under the leadership of founders Nancy Lerner, Chief Strategist, and David Frej, Chief Creative Director, Otherwise is a group of strategists, writers, designers and technologists who together explore the space where ideas and creativity merge. Through more than 25 years, the team has worked with hundreds of clients to reach their marketplaces with clarity, intelligence and inventiveness. Today, they continue to mentor fellow entrepreneurs, coach senior executives, groom up-and-coming staff and champion the challenges of building – and often rebuilding – brands. Their ability to see what others overlook is at the heart of the Otherwise experience.