Reaume and Pryce connected over their shared love of storytelling. Reaume, a multidisciplinary designer with a focus on utilizing time-based media, creates immersive experiences through video and animation. Pryce is an artist and illustrator with a with a passion for capturing human behaviors through design. After meeting in 2011, the duo began to collaborate on various projects utilizing Reaume's expertise in motion and Pryce's passion for typography to create rich narratives. Their work animates the inanimate to create joy, humor, and sincerity.