Pablo Juncadella was born in Barcelona in 1977 and graduated with honours at Eina -School of Design and Art- (Barcelona) in 1999. He worked at Gráfica and Pentagram London before founding Mucho (together with his partner Marc Català). During his first 3 years of Mucho he combined running the studio with being the joint creative direction of the UK newspaper The Observer.
Today, Mucho incorporates the original independent studio mentality with a global approach to design. Pablo is currently one of six partners in the firm, whose HQ are in Barcelona, encompassing a variety of projects from music festivals to tech companies or museums and cultural centres.
He also serves as a member of AGI (Alliance Graphique Internationale), the association that elects the top art directors in the world. He has been awarded twice with a D&AD yellow pencil, the most prestigious design award.
He is a lecturer in several design schools, co-created the PostGráfica Master degree (by Mucho) at Idep, and directs a master degree in graphic design at Elisava Barcelona.