The New School Questions Campaign


David Robinson – Art Direction and Design
Edward Pusz – Art Direction
Leslie Goldman – Editorial
The New School


A series of eight 4′ x 6′ posters created for The New School’s “Force of New” teaser campaign. They were intended to raise awareness of the school and drive traffic to the school’s website. The wild postings were installed throughout Manhattan during the fall and winter of 2015. A micro website, animated ads, environmental graphics, and commercial products were also created around this visual system.

These posters were intended to stand out against the usual visual landscape, playing off the traditional form of wheat-paste posters. As each poster was divided into four panels for installation, the typographic system allowed for shifts in alignment that would still look intentional.